Six Questions With Carlos Fleming,IMG Worldwide Vice President Of Talent Management
1。第一，how would you describe the sports agency industry to someone in 75 words or less?
The sports industry is constantly evolving as advertisers are looking for opportunities to capitalize on the excitement around sports as well as opportunities to differentiate their brands.传统广告的影响正在日益淡化，which is causing some advertisers to take a serious look at marketing their brands through affiliations in sports. The passion points that attract fans are becoming vehicles to target core consumers. The result has been a growing industry where sports marketing has changed from a "nice to have" for many companies to an important part of their overall brand strategies.
2。You are currently the VP of Talent of Management at IMG. How have your different positions/roles evolved over the years with IMG?
My day-to-day job has changed as my client list has diversified from tennis to multiple other sports. Throughout this evolution,the core principles of managing high profile talent remains the same. Planning long term and the ability to sell are likely the most important fundamentals.
三。Who was your first very well-known client with IMG? As a follow-up,how were you able to start managing that person's career off the court/field?
I was the junior agent on the account when Venus and Serena Williams first signed with IMG — in my second year at the company. It took several years before I had developed the know-how to take a more senior role on the account. James Blake was the first client that I signed and managed from the outset.
4。What has been the most unique marketing/endorsement deal that you have negotiated during your career? What made it so unique?
Launching Venus' clothing line,十一，如今，Steve&Barry's已经不复存在，这是一个有趣的项目，因为我们创造了金星热衷于的东西，其基础设施使我们能够在全国范围内建立品牌。在创造性方面，m 188betcom手机版developing personal passion projects,having learning experiences,supporting people in need,and running profitable projects.
5。What is one big challenge you had to overcome in regards to progressing in your career? What did you learn from that challenge?
Managing the careers of 20-year-old millionaires,who are also celebrities and control the success of significant organizations has its inherent challenges.运动员在激烈的媒体聚光灯下处于陡峭的学习曲线上，会犯错误。我们的工作是为客户提供建议和帮助，but also let their personal character and spirit shine through. This is oftentimes a lot easier to say than to do.
6。In 140 characters or less,what advice would you give to aspiring sports/entertainment business professionals who want to work in the agency world?
Make sure you are passionate m 188betcom手机版about the industry and be willing to work tirelessly.